Brand Applications and Registrations
Trademark applications (and registrations) provide you with numerous to protect your business and investment; in fact they will become your best business asset. There the specific misconception that registering a company, purchasing the fields and registering for tax purposes provides you that isn’t legal rights to protect your brand. This is simply not the case; only a registered trademark can provide you with the legal backing to secure your venture and its future surgical treatments.
Questions often arise whether to register a brand. The simple answer is that it is imperative, providing the only form of protection that gives exclusive legal rights to utilize the company trademark for your specific goods and services, both in the offline and online environments; affording the business the ability to stop others from with the golf irons brand and potentially damaging the reputation of the company.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Like logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and services. The inclusion of a written description within the business’ offerings provides the legal specifics of a security program. It is important that the range of goods and/or services that the business produces is correctly classified into one of the 45 separate categories readily.
It is important to focus on that trademark applications are country specific. For instance, this means that in case you have a trademarked business in New Zealand that happens to be trading, or is proposing to trade, in Australia you should protect the brand and business conception australia wide too. Having rights towards brand, logo and product offerings in New Zealand does not mean that you have the same rights in Australia; a separate trademark application must be entered.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights cord less mouse with the trademark. Once a tool is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the utilization of. However, objections are rare and the majority of trademark applications progress straight through to registration. The actual trademark objection India registration is approved, the business will receive certification and approval for the exclusive user with the specified trademark for the range of goods and services inked under the application.
